Kudos to the Alamo Drafthouse for taking a stance against rude movie theater audience members in a time when other multiplexes tolerate everything from fighting, talking and unruly children to loitering. This Texas theater chain recently kicked a customer out after she continued texting despite their previous warnings for her to stop. The customer later called the Alamo Drafthouse and left an angry and profanity laden voicemail for them, which they in turn used in a Public Service Announcement called “Don’t Talk or Text.”

They made a censored and un-censored version of the PSA and the former seems to be more comedic, in my opinion. Either way, it is probably refreshing for Alamo Drafthouse customers and movie theater audiences in other areas of the country to see that rude behavior is not accepted at every theater.....at least not in Texas. Their policies and actions for dealing with rude customers show that the owners and staff value the interests of movie goers as a collective and they work to ensure that a visit to the Alamo Drafthouse is an enjoyable experience for customers who want to watch a movie without being annoyed by people who obviously have no sense of courtesy for others.

The theater turned an annoying situation into something that can serve two purposes.....a PSA to deter future audience members from exhibiting the same behavior as the moviegoer that they kicked out and also let them know in advance how the theaters handle rude audience members.......and....it also serves as an effective form of advertising for the movie theater. Tim League, CEO of the Alamo Drafthouse has the following response to the booted texter's voicemail:

"Ma'am, you may be free to text in all the other theaters in the Magnited States of America, but here at our "little crappy ass theater," you are not. Why you may ask? Well, we actually do give a f*$k."

Here is the un-censored version of the "Don't Talk or Text" PSA:

.....and here is the censored version of this PSA:

Which one has the more powerful impact on YOU?

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